Join us for “In Bloom,” a one-night-only experience during New York Swim Week that redefines what a fashion show can be—blending live performance, creator culture, and sensory design into an unforgettable evening.

Presented by NY Swim Week in partnership with Social4TheWin, this event brings together leading voices in fashion, media, and social for an immersive experience that merges runway, retail, and real-time storytelling.

💬 Live Panel:

Where the Runway Meets the Feed and You’re Dressed for the Algorithm

From viral silhouettes to AI styling tools, social media has become the new front row. This live conversation will explore:

How creators and brands are reshaping the fashion ecosystem
The future of the fashion show in a digital-first world
The emotional economy of style: selling meaning, not just product
The algorithm's impact on trend cycles, identity, and design choices

Panel Moderator: Jacob Wallach (Founder, Social4TheWin)
Featured Speaker: Evita Scoccia (Founder, NY Swim Week)
Featured Speaker: Julia O'Mara (Founder, Pickle)
Featured Speaker: Jessica Miao (Founder, Apricotton)
Additional speakers to be announced soon.

🌺 What to Expect

💃 Reverse Fashion Show
A choreographed performance where models emerge from sculptural installations, garments unfolding in real time like petals in bloom.

🛍️ Designer Pop-Up Shops
Interactive, shoppable displays from emerging and established fashion brands.

🍸 Botanical Drink Bar
Floral-infused cocktails are crafted to stir emotion and awaken the senses, while THC-infused beverages from Drink DYE offer a bold, elevated experience.

🎨 Sensory Activations
Perfume creation stations, immersive soundscapes, and more.

📸 Creator-Ready Installations
Stylized vignettes built for social, perfect for press, creators, and content capture.

🎙️ Thought Leadership
Insightful discussion on the intersection of social, fashion, identity, and technology.

🤝 Presented by

NY Swim Week
Founded by Evita Scoccia, NY Swim Week is NYC’s premier platform for fashion-forward swimwear and summer style, known for immersive show formats and elevated designer experiences.

Social4TheWin
Founded by Jacob Wallach, Social4TheWin is a consultancy and event series that bridges the gap between marketers and creators. Jacob is a former TikTok and Nielsen strategist who now advises brands on social media strategy while hosting curated experiences that connect top creators with marketing leaders across industries.

🎟️ Who Should Attend

✅ Creators & Influencers – Build relationships, create content, and collaborate

✅ Designers & Fashion Professionals – Reimagine how shows are told and sold

✅ Brand Marketers & Agencies – Learn how fashion and content collide

✅ Media & Press – Get access to culture-defining visuals and conversations

🔐 RSVP & Registration

Entry is complimentary with a confirmed RSVP. Priority access for creators, press, and brand professionals. Capacity is limited and RSVP is required.

📸 Note:

*By signing up for the event, you will also be subscribed t_o_ New York Swim Week’s, Social4TheWin’s, and our partners' newsletters for future event updates.

*This event will be photographed and filmed. New York Swim Week, Social4TheWin, and our partners reserve the right to use photos and video from the event for marketing and communications purposes. By attending the event, you consent to the use of your image for these purposes.