BOOK LAUNCH: Brand Power Direct 101 — Harness the Psychology of Your Brand

Meet the Author | An Evening of Brand Strategy, Psychology & Conversation

Your brand is not what you say it is. It's what people believe it is.

Join author, journalist, and brand strategist Rhett E. Butler for the official launch of his new book, Brand Power Direct 101: Harness the Psychology of Your Brand.

This special evening brings together entrepreneurs, business leaders, creatives, and professionals for a conversation about the psychology behind branding, the power of perception, and how to build a brand that earns trust, creates influence, and drives opportunity.

Through real-world insights and practical strategies from his book, Butler explores why some brands become unforgettable while others struggle to be noticed.

What to Expect

Meet the Author: Hear Rhett E. Butler discuss the inspiration behind Brand Power Direct 101 and the lessons that shaped his approach to branding.
A Conversation About Brand Psychology: Discover how perception, behavior, and emotional connections influence the way people experience your brand.
Insights You Can Apply: Learn how entrepreneurs, executives, and creators can move beyond visibility to build meaningful brand authority.
Networking & Connections: Connect with fellow business owners, community leaders, and professionals.
Book Signing: Celebrate the launch and have your copy of Brand Power Direct 101 signed by the author.

Featured Participants

Rhett E. Butler | Author
Journalist, brand strategist, entrepreneur, and founder of Brand Power Direct and Brand Power Institute.

Ken White | Host
President & CEO, Maryland Black Chamber of Commerce

Moniesha Shorter | Conversation Moderator
Venture X College Park

Event Details

Date: Wednesday, November 4, 2026
Time: 5:30 PM – 7:30 PM
Location: Venture X College Park
5825 University Research Court, Suite 2000
College Park, MD

Powered by: Maryland Black Chamber of Commerce and Venture X College Park

Who Should Attend?

Entrepreneurs, executives, small business owners, marketing professionals, content creators, and anyone ready to think differently about how their brand is built, perceived, and remembered.

Your brand already has a reputation. The question is whether you're shaping it or allowing others to shape it for you.

Join us for an evening of ideas, conversation, and connections as we celebrate the launch of Brand Power Direct 101.

Learn more about the book: www.BrandPowerDirect.com