An Enchanted Seasonal Broom-Making Ritual

For the lover of all things whimsical, ethereal, earthy, and a little bit magical… this one is for you. 🍂

Join us at BE WELL CO. Apothecary & Ritual Lounge for a beautiful Sunday morning of seasonal creativity, botanical beauty, and intentional making.

Together, we'll explore the history and symbolism of the humble household broom and its connection to traditions of cleansing, tending, and ritual within African and African-diaspora communities. Then you'll create your own one-of-a-kind seasonal broom using dried flowers, herbs, grasses, natural elements, ribbons, and other beautiful botanicals.

🌿 Your experience includes:

🌾 Your own broom to decorate + take home
🌸 A curated selection of dried flowers & botanicals
🍂 Seasonal natural elements + embellishments
🥂 A seasonal-inspired botanical beverage
✨ Guided broom-wrapping + decorating experience
🛍️ Time to explore the BE WELL CO. Apothecary

And because one ritual is never enough… you'll have the opportunity to shop additional herbal blends, seasonal goodies, elevated treats, and botanical treasures to continue your ritual at home.

This isn't just a craft.

It's a slow Sunday morning to create, connect, learn, and make something beautiful with your hands.

Come make a broom worthy of your doorway, your altar, your cozy corner—or wherever a little seasonal magic belongs. 🌙🌿

Sunday, October 4th, 2026 | 10 AM–12 PM
📍 BE WELL CO. Apothecary & Ritual Lounge | Downtown Durham
🎟️ $45 Early Bird | $55 General Admission

Limited spots available. Come create your own little piece of October magic.

🌿 Live Well. Do Well. Be Well.

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What the ticket includes:

🌾 Decorative broom
🌸 Dried flowers + botanical materials
🍂 Seasonal natural elements
🎀 Ribbons + embellishments
🥂 Seasonal botanical beverage
✨ Guided broom-making experience
🏡 Take-home creation

Then afterward:

Stay + Shop the Apothecary

Guests can explore:

Seasonal tea blends
Herbal goods
Home rituals
Botanical oils
Candles/incense
Your elevated gummies and other shop offerings