🎉 Build-A-Bear Workshop at ICON Park is officially opening, and we’re celebrating all day long!

Join us Thursday, Nov. 5, for the Grand Opening of our newest Build-A-Bear Workshop at ICON Park. Join us early for an official ribbon-cutting, opening remarks from CEO Chris Hurt, and enjoy appearances, giveaways, entertainment, and more throughout the day.

✨ Be among the first to explore three floors of all-new experiences at our most ICONIC Workshop yet and take part in our grand opening giveaway! ✨

Build-A-Bear Workshop® Store Opening Giveaway:

First 10 guests could win free furry friends for a year
Next 100 guests receive a $30 discount voucher
Guests can begin lining up in front of the workshop at 10 a.m. See below for all rules and guidelines.

GRAND OPENING HIGHLIGHTS:

11:00 a.m. | Opening Ceremony & Ribbon Cutting
Help us officially open the doors and celebrate the newest Build-A-Bear Workshop at ICON Park!
3:00–4:00 p.m. | Special Appearance by Taylen Biggs
Catch Taylen at ICON Park during our Opening Day celebration.
3:25 p.m. | Taylen Biggs + CEO Chris Hurt
Watch Taylen interview Build-A-Bear’s CEO Chris Hurt on the first floor of the workshop, followed by a chance to win a custom furry friend designed by Taylen herself! Guests who make a purchase can enter the raffle and must be present for the drawing.
5:00–9:00 p.m. | DJ Nela on the Celebration Terrace
Keep the celebration going into the evening with music by DJ Nela on the terrace from 5–9 p.m.

✨ Come celebrate with us, make memories and be part of the very first day of our most ICONIC Workshop yet!

Build-A-Bear Workshop® Store Opening Giveaway Abbreviated Rules

NO PURCHASE NECESSARY. Applies only to the Build-A-Bear® retail store located in ICON Park in Orlando, FL. Begins 11 a.m. ET on 11/5/26 and ends that day at the close of store business. Open only to individuals who: (i) are at least 18 at the time of entry; (ii) reside and are physically located within 100 miles of the ICON Park store; and (iii) are members of the Build-A-Bear Bonus Club. Limit 1 entry per person and l prize per person and per family. Only 10 prizes will be awarded, on a first come basis to eligible entrants until the prizes are awarded. Each prize consists of 1 voucher per month for 12 months, redeemable for 1 free furry friend valued up to $40 before tax. Prize vouchers not valid for outfits, sounds, scents or other accessories. First prize voucher must be redeemed at the ICON Park store on 11/5/26. Subsequent monthly prize vouchers valid only online and at participating Build-A-Bear Workshop® store locations during the month in which issued. Approximate retail value of each prize: $480. $30 Discount Vouchers require minimum purchase of $40 before tax and must be redeemed at the ICON Park store during the entry period above and exclusions apply. Odds of winning depend on the total number of eligible entries received. Void outside the state of FL and where prohibited by law. Subject to full Official Rules available at: https://www.buildabear.com/icon-park-grand-opening-giveaway-official-rules.html. Sponsor: Build-A-Bear Workshop, Inc., 415 S. 18th Street, Suite 200, St. Louis, MO 63103.