Road to Car Week: The Premiere Prelude to Monterey Car Week

Join us for a spectacular two-day adventure designed exclusively for 25 hypercar owners. This event combines the thrill of a private track day at Sonoma Raceway with the scenic beauty of a cruise down the Pacific Coast Highway to Monterey, ensuring we all roll into Car Week in style.

Day 1: Private Hypercar Track Day at Sonoma Raceway

Date & Time: Monday, August 12th 8:00 AM - 5:00 PM

Private Sessions: Enjoy exclusive access to the track with private sessions. Wether you go all out in your car or simply parade for the media it's up to you :)

VIP Hospitality: Indulge in full VIP hospitality throughout the day, including gourmet food, refreshments, and a comfortable lounge area.

Content Laps: Dedicated parade laps of all the hypercars in attendance will be fully covered by the TEN media team for maximum exposure.

Dinner & Mingling: Later in the evening, post track day we will come together for a collective dinner in town or at the hotel for those interested.

The track day is entirely complimentary, thanks to Atom, Inc.

Day 2: Cruise to Monterey via Golden Gate Bridge and along Pacific Coast Highway

Date & Time: Tuesday, August 13th 8:00 AM - 1:00 PM

Scenic Route: Embark on a breathtaking drive along the Pacific Coast Highway, passing through the iconic Golden Gate Bridge.

Destination: Arrive in Monterey just in time for Monterey Car Week, where we will have a special arrival ceremony planned.

Support Vehicles: Our convoy will be supported by a police escort as well as a safety car and some baggage vehicles to ensure a smooth and secure drive.

Additional Remarks

Accomodation: Between the Track Day and Rally we recommend to stay at Carneros Resort and Spa.

Additional details:

• Room Type: Cottage, each guest/couple has their own cottage

• Each guest will have designated parking in gated parking space attached to guest's cottage

• Secondary option is to park in row of spots in front of lobby, great visibility and near entrance

• Carneros has ample space for trailer unloading

• Each guest will be provided with a ride from bellhop to cottage on golf cart (optional)

Location: Distance to Sonoma Raceway is 14 miles, 20 mins.

Booking: If you decide to go with this option our team is happy to handle the booking for you. Carneros has set the rate at $595 / night/ per room if part of the group booking.

Media: Our extensive media team will be on hand to capture stunning photos and videos of both the track day and the cruise, providing lasting memories of you and your car(s) at this unique event.

RSVP: Please Secure your spot by RSVP’ing as soon as possible. Detailed event information, including the full itinerary, starting points and additional logistics, will be provided upon confirmation.

Join us for an unforgettable journey celebrating hypercars, camaraderie, and the sheer joy of driving through some of California's most beatiful landscapes. We look forward to seeing you on the Road to Car Week!

AS SOON AS WE HAVE RECEIVED AN RSVP YOU WILL BE EMAILED THE DETAILED ITINERARY