Your First 50: How to Sell Out Your First Event on Posh

Launching your first event can feel overwhelming, but with the right strategies and tools, you can achieve a sell-out success. Here's a step-by-step guide to help you turn your event idea into real ticket sales—fast.

Turn Your Idea into a Live Event Page

Before you can start selling, you need something to sell. Turning your event idea into a published page on Posh takes minutes—and it’s your first big move.

To get started:

• Create Your Event: Use Posh’s event builder to fill in your name, date, location, and ticket tiers.
• Make It Public: A public event can be shared across social and promoted via SMS.
• Don’t Overthink It: You can always update details later. The key is getting your page live and shareable fast.

Most first-time organizers get their first few sales within 24 hours of publishing. Let’s keep that momentum going.

Optimize Your Event Page

Your event page is the first impression potential attendees will have. Make it count by:

• Compelling Visuals: Use high-quality images and videos that capture the essence of your event.
• Detailed Descriptions: Clearly outline what attendees can expect, including date, time, venue, and any special features or guests.

💡Pro Tips:

• This is also where SEO can work in your favor—include relevant keywords that someone might type when searching for events like yours (e.g., "Rooftop party in Brooklyn" or "Afrobeats night in Atlanta"). The more clear and keyword-aligned your description is, the more discoverable your event becomes on Google and within Posh search results.
• Ticket Tiers: Offer multiple ticket options (e.g., early bird, VIP) to cater to different preferences and budgets.

Build Your Community with Free Events and Comp Tickets

Since you're just starting out, your focus should be on getting people in the door and building a list of attendees you can market to later.

💡Pro Tips:

• Offer Complimentary Tickets: Invite friends, friends-of-friends, and people in your local scene to come for free. Use this as a chance to impress them with the experience.
• Host a Free First Event: A free event lowers the barrier to entry and helps you build your email/text list and audience on Posh. Once you’ve got that list, you’ll have people to promote future events to.
• Get to Know Your Audience: Use Posh’s built-in check-in tools to collect attendee contact info. This helps you understand who’s coming to your events—Are they college students? Young professionals? Locals or out-of-towners? You can then tailor programming and future promotions to reach the people most likely to show up.

By creating an unforgettable first experience and capturing contact info, you’re setting yourself up to sell out your next event—and every one after that.

Engage on Social Media

Social platforms are one of the fastest ways to build momentum around your event—especially when you're just starting out. Even with a small following, consistent posts and good visuals can drive meaningful ticket sales.

Create buzz with:

• Behind-the-Scenes Content: Share preparations, special guest announcements, or venue sneak peeks.
• Event Countdown: Post regular updates as the event date approaches.
• Link Drops: Use Posh's built-in Link Drops to create custom tracking links for your event. They're perfect for stories, bios, or group chats—and they help you see where your sales are coming from.
• Ready to take things up a notch? Once you’ve built some organic buzz, incorporating a small ad budget can significantly extend your reach—and it’s simpler than you might think.

Ads 101: Getting Started with Paid Promotions

Starting with paid ads might feel intimidating, but even a modest budget can make a big impact:

• Start Small: Platforms like Instagram and Facebook allow you to run ads for as little as $5 a day.
• Target Wisely: Use location, age, and interest-based targeting to reach people who are most likely to attend.
• Boost High-Performing Posts: Instead of creating ads from scratch, boost organic posts that already have good engagement.
• Set Clear Goals: Focus on one goal per campaign—like driving clicks to your event page or increasing ticket sales.
• Monitor and Adjust: Track performance metrics like click-through rate (CTR) and cost per result. Pause ads that aren’t working and reinvest in what’s performing best.

💡Pro Tip: Don’t worry about getting every detail perfect from the start. Early-stage ads are all about learning what works for your audience and optimizing from there.

Activate Your Inner Circle

You don’t need influencers to sell tickets—you need your people. Friends, past attendees, and even that one person who’s always hyping you up on Instagram can be your best promoters.

Here’s how to activate them:

• Send Personal Invites: Text or DM your close circle with a message like:
• “I’m throwing my first event—would love for you to pull up and bring a friend. Here’s the link!”
• Use Kickback to Incentivize Sales: Posh’s built-in Kickback tool lets you set up referral links and offer your friends a cut of every ticket they sell. Whether it’s $5 or 10% per sale, a little incentive can go a long way.
• There are two types of Kickback offers: Affiliate Offers for handpicked sellers you invite directly, and Public Offers that any attendee can opt into after buying a ticket. Whether you go the public or affiliate route, you'd be tapping into your community to help you push your event!

🚨New to Kickback? Check out our article with more details on how to use this feature here.

• Create Shareable Stories: Post story graphics and captions they can screenshot or repost to spread the word.

💡Pro Tip: Your first 10–15 sales will likely come from people you already know. Focus on getting them excited, and they’ll help build that early momentum.

Monitor and Adjust

Regularly check your Posh analytics to stay proactive and in control of your event's performance. Real-time insights help you make smart, fast decisions that drive more ticket sales—especially when you're just starting out. Here's what to focus on:

• Track Sales: Identify which channels are driving the most ticket purchases.
• Engagement Metrics: Assess the effectiveness of your marketing campaigns.
• Feedback: Gather attendee feedback to make necessary adjustments.

By implementing these strategies and leveraging Posh's robust features, you're well on your way to selling out your first event.

Remember, you don’t need to be perfect—you just need to start. You got this!