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Best Practices for Event Setup
Once you’ve created your event page, your Event Dashboard unlocks additional tools to help you customize, optimize, and manage your event. Whether you’re running a free RSVP event or selling tickets, these features allow you to tailor your event setup for maximum impact.
Create Additional Ticket Tiers
Offering multiple ticket tiers enhances your pricing strategy, catering to different buyer preferences and increasing overall sales.
Popular Tiers:
- Early Bird – Reward early buyers with discounted pricing.
- General Admission – Standard pricing for most attendees.
- VIP Packages – Exclusive perks like fast entry, premium seating, or bottle service.
- Group Packages – Discounts for multiple tickets to encourage bulk purchases.
Increase Ticket Sales with Kickback Referrals
Turn attendees into promoters by enabling Kickback, a referral system that rewards affiliates for selling tickets. This feature lets you:
- Track sales driven by promoters.
- Automate commission payouts directly through Posh.
- Expand your audience through organic promotion.
Optimize Your Event Settings
Set RSVP Limits for Free Events
Control attendance by setting an RSVP cap, ensuring your venue stays within capacity limits.
Collect Custom Attendee Data
Use custom checkout fields to collect key details:
- Referral Source – How did you hear about this event?
- Age & Credentials – If age restrictions or industry credentials are required.
- Event-Specific Needs – Dietary preferences, T-shirt sizes, or special accommodations.
Customize Checkout for a Seamless Experience
- Personalized Confirmation Message & Checkout Button – Reinforce branding and build excitement.
- All-Inclusive Pricing – Display full ticket prices (including fees) to increase transparency and trust.
- Custom Button Text – Replace "Checkout" with "Join the Party" or other action-driven CTAs.
Enhance Marketing with Pixel Tracking
Pixel IDs track ad performance by monitoring user actions on your event page. Adding a Pixel ID lets you:
- Retarget interested users who visited your page but didn't buy.
- Optimize ad performance by tracking conversion rates.
- Refine audience targeting to improve ticket sales.
Protect Your Event with Terms of Service
A Terms of Service (ToS) Agreement ensures transparency and protects your event by outlining policies for:
- Refunds & Chargebacks – Specify your no-refund policy or ticket transfer rules.
- Entry Requirements – Age restrictions, ID verification, and venue capacity rules.
- Event Modifications – Outline policies for date or venue changes.
When enabled, attendees must acknowledge the ToS before completing checkout.
View Example Organizer ToS Agreements
Sell Tickets Directly on Your Website
Posh allows you to embed ticketing on your website, creating a seamless buying experience.
- Keep visitors on your website while processing transactions.
- Customize branding – The embed automatically pulls colors from your event flyer.
- Mobile-friendly experience – Optimized for both desktop and mobile.
Final Thoughts: Maximize Your Event's Success
Using Posh's advanced customization tools allows you to:
- Optimize ticketing strategies with multiple tiers and Kickback referrals.
- Enhance attendee experience through custom checkout fields and RSVP limits.
- Boost visibility with marketing tools like Pixel IDs and website embedding.
- Ensure smooth operations with ToS agreements and clear refund policies.
Need Help? Visit the Posh Knowledge Base for step-by-step guides:
For personalized event strategy, reach out to your Posh Business Partner for expert support.
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