How to Engage Your Top Spenders

Your most loyal attendees are advocates for your brand. Using the Marketing Tab in Posh, you can easily identify top spenders, engage them with exclusive perks, and turn them into brand ambassadors who drive even more ticket sales.

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How to Identify Top Spenders

• Navigate to the Marketing Tab in your Posh dashboard.
• Apply filters to sort attendees by ticket purchases or total spend.
• Identify the most loyal fans and biggest contributors to your event's success.

Why Top Spenders Matter

Your top spenders are your most valuable marketing asset. Acknowledging their loyalty deepens relationships, encourages repeat attendance, and creates new promotional opportunities. These attendees are more likely to bring friends, spread the word, and invest in future events.

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Best Practices for Engaging Top Spenders

1. Reward Loyalty with VIP Perks

• Offer free tickets to an upcoming event as a thank-you.
• Include a personalized message to show appreciation for their support.
• Encourage them to bring friends—word-of-mouth marketing from loyal attendees drives new ticket sales.

2. Set Up Affiliate Links to Incentivize Promotion

• Create Kickback Affiliate Links for top spenders.
• These links allow them to earn commission for every ticket they sell, motivating them to promote your event.
• This turns attendees into trusted influencers who expand your reach.

3. Offer a Premium Experience

• Give early access to ticket sales or premium seating options.
• Provide complimentary perks such as free drinks, VIP lounges, or exclusive merch.
• Let top spenders be the first to know about new events before they are publicly announced.

4. Build a Community for Your Most Engaged Fans

• Create a private group or chat where top attendees can connect and discuss upcoming events.
• Send them exclusive surveys or host Q&A sessions for input on event planning.
• Make them feel like insiders, strengthening their connection to your brand.

Case Studies: How Organizers Reward Their Top Fans

The Hungry Post

The Hungry Post has built a strong event brand through community-driven experiences in Miami and NYC. To reward their top fans, they created an exclusive Membership program capped at 100 members, offering:

• Intimate happy hours with special pricing.
• Early access to RSVP for larger events and 2-for-1 ticket deals.
• A members-only bar at larger events with no wait times.
• Priority entry for sold-out events.
• Occasional free tickets or discount codes to share with friends.

Souled Out Dates

Souled Out Dates has built a dedicated community through consistent branding and high-quality production. They launched a membership loyalty card that grants access to all events for the year, rewarding their most dedicated fans with:

• Unlimited event access with one membership purchase.
• Exclusive experiences reserved for their core community.

By identifying and rewarding your top spenders, you can strengthen loyalty, increase word-of-mouth promotion, and boost ticket sales. Your biggest fans are your most valuable marketing tool—engage them, reward them, and watch your event community grow.

Start using the Marketing Tab today to connect with your top fans and elevate your event strategy!

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