Post Event Magic: Perfecting the Event Follow Up

The event might be over, but the work (and the magic) doesn’t stop when the lights go out. A solid post-event follow-up keeps your audience engaged, strengthens relationships with collaborators, and sets you up for bigger and better events in the future. Here’s how to maximize your post-event momentum and keep people coming back for more.

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Share the Highlights—Fast

Speed is Everything. People love reliving a great event while the energy is still fresh. Aim to get photos and recap content out within 24-48 hours after your event.

Send a Photo Recap via SMS Blast. Use Posh’s SMS tools to send a quick “Thank you for coming” text with a link to the event photo gallery. People love seeing themselves in event photos—and they’ll be more likely to share with their friends and network.

Post on Social Media and Tag Attendees. Share a photo or video recap on Instagram, TikTok, and Twitter. Tag attendees, performers, sponsors, and vendors to encourage reposts, which expands your reach organically.

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Keep the Conversation Going

Use Call-to-Actions (CTAs) to Guide Next Steps. Don’t let the energy die after the event. In your posts and follow-ups, prompt people to take the next step, i.e. “Follow [x] to stay in the loop for the next one!”

Create a Post-Event Survey. Keep it short and simple—ask what they loved, what could improve, and what they’d like to see at the next event. Feedback not only helps you improve but also shows attendees that their opinions matter. This can be an in-person conversation as well.

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Show Gratitude to Collaborators, Attendees, Sponsors

Thank Your Team, Performers, and Sponsors. Whether it’s a quick DM, email, or public shoutout, make sure to thank the people who made your event possible. A little appreciation goes a long way in building long-term relationships.

Highlight Your Collaborators Publicly. Post behind-the-scenes content featuring your team and collaborators. Not only does this build goodwill, but it also showcases your professionalism to potential future partners.

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Monetize the Post-Event Momentum

Offer Early Access to Future Events. Reward attendees with early access or a special discount code for your next event. It keeps them engaged and incentivizes quick RSVPs .

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Turn First-Time Guests into Loyal Fans

Create a Community Space. Start a group chat, Discord server, etc for your event community. This keeps the conversation going between events and turns one-time attendees into repeat guests.

Spotlight Attendees and User-Generated Content. Repost stories and photos from attendees. This builds loyalty and encourages others to share their experiences at future events.

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Analyze the Data

Review Your Metrics. Use Posh’s analytics tools to see which promotions worked best, who RSVPed, and how many people actually attended. This data will help refine your strategy for future events.

Refine Your Budget and Marketing Plan. Did you overspend on a certain area? Did SMS blasts outperform social media posts? Use these insights to fine-tune the next pre-production plan.

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Leverage Post-Event Buzz for Partnerships

Send a Recap to Sponsors and Partners. Provide your sponsors and collaborators with a post-event report that includes photos, social media engagement stats, and any press coverage. This reinforces the value of their involvement and makes them more likely to work with you again.

Ask for Testimonials. A quick, positive quote from a sponsor, performer, or attendee adds social proof for future events and sponsorship pitches.

The event follow-up builds momentum for the future. By keeping your audience engaged, showing gratitude to collaborators, and leveraging post-event content, you’ll turn every event into a stepping stone for the next big one. If you keep the energy and momentum alive, your community will keep growing.

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